AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Central America: Q1 2025 Performance
Explore the performance of top beauty retail apps on a unified platform in Central America for Q1 2025, with insights on downloads and active users.
In the first quarter of 2025, several beauty retail applications stood out in Central America, showcasing varied performance trends across downloads and active user engagement. Here's a closer look at the top five apps based on data from Sensor Tower.
Sephora: Compra en Línea, published by Sephora MX, saw fluctuating weekly downloads, peaking at around 22.9K in early January before dipping to 12.9K in early March. A recovery was evident towards the end of March, with downloads reaching approximately 21.9K. Active users mirrored this trend, starting at 192.5K and decreasing to a low of 79.4K in early March, before rebounding to 108.7K by the quarter's end.
Natura Latam experienced a steady increase in downloads throughout the quarter, starting at 3K and peaking at 5.1K in late February. Active users showed a consistent rise from 33.7K to 40K in early March, maintaining this level through the quarter's end.
Terramar Brands observed modest download activity, beginning at 1.9K and peaking at 3.3K in early March. This was followed by a gradual decline to 2K by late March.
For Bath and Body Works México, downloads fluctuated, starting at 2.4K, peaking at 3K in mid-March, and dropping to 903 by the end of the quarter. Active users remained relatively stable, starting at 74.8K and ending at 71.9K.
Finally, the Avon APP showed a consistent download trend, beginning at 1.6K and reaching a peak of 2.2K in early February. Active users fluctuated slightly, starting at 36.7K and ending the quarter at 38.4K.
For more detailed insights and data on these apps, visit Sensor Tower.
